SilkLink Topics

From a marketing stand-point, we want to promote our products and services to increase our sales. Are customers looking for products?

When we need to buy something, we are buying to solve a problem. We don’t tend to buy food for the sake of buying it; we buy it because we will go hungry if we don’t. The same can be said for all products and services. We don’t visit a solicitor because we fancy it; we do it to resolve a legal issue.

People, therefore, are not seeking products; they seek solutions that resolve the many issues they face through life. 

The World Wide Web Consortium (W3C), WCAG, is responsible for web standards and guidelines. W3C has produced the Web Content Accessibility Guidelines, which is now at version 2.0.

This article assesses the guidelines and provides common sense approaches to enhancing website accessibility.

…is worth more than two in the bush. Where did this saying come from and what does it mean?