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    <title type="html">SilkLink Topics</title>
    <subtitle type="html">Web design and business talk</subtitle>
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    <updated>2011-10-07T11:24:34Z</updated>
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    <entry>
        <link href="http://www.silklink.co.uk/blog/archives/13-I-Started-a-Facebook-Business-Fan-Page.html" rel="alternate" title="I Started a Facebook Business Fan Page" />
        <author>
            <name>SilkLink</name>
                    </author>
    
        <published>2011-10-07T11:24:34Z</published>
        <updated>2011-10-07T11:24:34Z</updated>
        <wfw:comment>http://www.silklink.co.uk/blog/wfwcomment.php?cid=13</wfw:comment>
    
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            <category scheme="http://www.silklink.co.uk/blog/categories/5-Business" label="Business" term="Business" />
    
        <id>http://www.silklink.co.uk/blog/archives/13-guid.html</id>
        <title type="html">I Started a Facebook Business Fan Page</title>
        <content type="xhtml" xml:base="http://www.silklink.co.uk/blog/">
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                <p><font color="#000000" size="3"><font face="verdana,arial,helvetica,sans-serif">I started a Business Page, sometimes known as a Fan Page, on the 17<sup>th</sup> September 2011 with a view to finding out how to grow my Facebook presence and also determine what that presence could do for my site, </font><a onclick="javascript: pageTracker._trackPageview('/extlink/www.laystar.co.uk/');"  title="LayStar Magazine" href="http://www.laystar.co.uk/"><font face="verdana,arial,helvetica,sans-serif">LayStar Magazine</font></a><font face="verdana,arial,helvetica,sans-serif">&#160;.</font></font></p><br />
<p><font color="#000000" size="3" face="verdana,arial,helvetica,sans-serif">This is a 'self-discovery' write-up of the experience.</font></p> <br /><a href="http://www.silklink.co.uk/blog/archives/13-I-Started-a-Facebook-Business-Fan-Page.html#extended">Continue reading "I Started a Facebook Business Fan Page"</a>
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        </content>
        
    </entry>
    <entry>
        <link href="http://www.silklink.co.uk/blog/archives/11-Customers-seek-solutions,-not-products.html" rel="alternate" title="Customers seek solutions, not products" />
        <author>
            <name>SilkLink</name>
                    </author>
    
        <published>2009-07-10T11:36:07Z</published>
        <updated>2009-08-17T10:40:09Z</updated>
        <wfw:comment>http://www.silklink.co.uk/blog/wfwcomment.php?cid=11</wfw:comment>
    
        <slash:comments>0</slash:comments>
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            <category scheme="http://www.silklink.co.uk/blog/categories/5-Business" label="Business" term="Business" />
    
        <id>http://www.silklink.co.uk/blog/archives/11-guid.html</id>
        <title type="html">Customers seek solutions, not products</title>
        <content type="xhtml" xml:base="http://www.silklink.co.uk/blog/">
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                <br />
<p><font color="#000066"><font class="Apple-style-span" face="arial, helvetica, sans-serif"><span class="Apple-style-span" style="font-size: medium; ">From a marketing stand-point, we want to promote our products and services to increase our sales. Are customers looking for products?</span></font></font></p><p><font color="#000066"><font class="Apple-style-span" face="arial, helvetica, sans-serif"><span class="Apple-style-span" style="font-size: medium; ">When we need to buy something, we are buying to solve a problem. We don’t tend to buy food for the sake of buying it; we buy it because we will go hungry if we don’t. The same can be said for all products and services. We don’t visit a solicitor because we fancy it; we do it to resolve a legal issue.</span></font></font></p><p><font><font><font color="#000066"><font class="Apple-style-span" face="arial, helvetica, sans-serif"><span class="Apple-style-span" style="font-size: medium; ">People, therefore, are not seeking products; they seek solutions that resolve the many issues they face through life.</span></font><span><font class="Apple-style-span" face="arial, helvetica, sans-serif"><span class="Apple-style-span" style="font-size: medium; ">  </span></font></span></font></font></font></p><br />
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 <br /><a href="http://www.silklink.co.uk/blog/archives/11-Customers-seek-solutions,-not-products.html#extended">Continue reading "Customers seek solutions, not products"</a>
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    </entry>
    <entry>
        <link href="http://www.silklink.co.uk/blog/archives/10-Website-Content-Accessibility.html" rel="alternate" title="Website Content Accessibility" />
        <author>
            <name>SilkLink</name>
                    </author>
    
        <published>2009-07-10T11:19:19Z</published>
        <updated>2009-08-17T10:41:08Z</updated>
        <wfw:comment>http://www.silklink.co.uk/blog/wfwcomment.php?cid=10</wfw:comment>
    
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            <category scheme="http://www.silklink.co.uk/blog/categories/3-Web-Design" label="Web Design" term="Web Design" />
    
        <id>http://www.silklink.co.uk/blog/archives/10-guid.html</id>
        <title type="html">Website Content Accessibility</title>
        <content type="xhtml" xml:base="http://www.silklink.co.uk/blog/">
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                <br />
<p><font color="#000066"><font class="Apple-style-span" face="arial, helvetica, sans-serif"><span class="Apple-style-span" style="font-size: medium; ">The World Wide Web Consortium (W3C), </span></font></font><a onclick="javascript: pageTracker._trackPageview('/extlink/www.w3.org/TR/WCAG20/');"  href="http://www.w3.org/TR/WCAG20/"><font color="#000066"><font class="Apple-style-span" face="arial, helvetica, sans-serif"><span class="Apple-style-span" style="font-size: medium; "><span class="Apple-style-span" style="text-decoration: none; ">WCAG</span></span></font></font></a><font color="#000066"><font class="Apple-style-span" face="arial, helvetica, sans-serif"><span class="Apple-style-span" style="font-size: medium; ">, is responsible for web standards and guidelines. W3C has produced the Web Content Accessibility Guidelines, which is now at version 2.0.</span></font></font></p><p><font color="#000066"><font class="Apple-style-span" face="arial, helvetica, sans-serif"><span class="Apple-style-span" style="font-size: medium; ">This article assesses the guidelines and provides common sense approaches to enhancing website accessibility. </span></font></font></p><br />
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    </entry>
    <entry>
        <link href="http://www.silklink.co.uk/blog/archives/9-A-Bird-in-the-Hand.html" rel="alternate" title="A Bird in the Hand" />
        <author>
            <name>SilkLink</name>
                    </author>
    
        <published>2009-07-10T11:08:27Z</published>
        <updated>2009-08-17T10:42:12Z</updated>
        <wfw:comment>http://www.silklink.co.uk/blog/wfwcomment.php?cid=9</wfw:comment>
    
        <slash:comments>0</slash:comments>
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            <category scheme="http://www.silklink.co.uk/blog/categories/5-Business" label="Business" term="Business" />
    
        <id>http://www.silklink.co.uk/blog/archives/9-guid.html</id>
        <title type="html">A Bird in the Hand</title>
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                <br />
<p><font color="#000066"><font class="Apple-style-span" face="arial, helvetica, sans-serif"><span class="Apple-style-span" style="font-size: medium; ">…is worth more than two in the bush. Where did this saying come from and what does it mean?</span></font></font></p><br />
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        </content>
        
    </entry>
    <entry>
        <link href="http://www.silklink.co.uk/blog/archives/8-Less-is-Not-More.html" rel="alternate" title="Less is Not More" />
        <author>
            <name>SilkLink</name>
                    </author>
    
        <published>2009-04-24T18:32:45Z</published>
        <updated>2009-12-08T14:51:43Z</updated>
        <wfw:comment>http://www.silklink.co.uk/blog/wfwcomment.php?cid=8</wfw:comment>
    
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            <category scheme="http://www.silklink.co.uk/blog/categories/5-Business" label="Business" term="Business" />
    
        <id>http://www.silklink.co.uk/blog/archives/8-guid.html</id>
        <title type="html">Less is Not More</title>
        <content type="xhtml" xml:base="http://www.silklink.co.uk/blog/">
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                <span style="line-height: 20px; "><span style="font-size: medium; "><font color="#000066"><font face="verdana, arial, helvetica, sans-serif">Every day, I come across clients who expect to make a fortune with a single ad. I'm constantly amazed by the lack of even basic knowledge about advertising.</font></font></span></span> <br /><a href="http://www.silklink.co.uk/blog/archives/8-Less-is-Not-More.html#extended">Continue reading "Less is Not More"</a>
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    </entry>
    <entry>
        <link href="http://www.silklink.co.uk/blog/archives/7-Getting-more-people-to-click.html" rel="alternate" title="Getting more people to click" />
        <author>
            <name>SilkLink</name>
                    </author>
    
        <published>2009-04-24T18:23:52Z</published>
        <updated>2009-07-24T18:29:12Z</updated>
        <wfw:comment>http://www.silklink.co.uk/blog/wfwcomment.php?cid=7</wfw:comment>
    
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            <category scheme="http://www.silklink.co.uk/blog/categories/5-Business" label="Business" term="Business" />
    
        <id>http://www.silklink.co.uk/blog/archives/7-guid.html</id>
        <title type="html">Getting more people to click</title>
        <content type="xhtml" xml:base="http://www.silklink.co.uk/blog/">
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                <br />
<span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: 16px; "><p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; margin-bottom: 10px; font: normal normal normal 15px/135% verdana, arial, helvetica, sans-serif; "><font class="Apple-style-span" face="arial, helvetica, sans-serif"><span class="Apple-style-span" style="font-size: medium; "><font class="Apple-style-span" color="#000066">When it comes to Internet marketing, the person who gets the most clicks wins.</font></span></font></p><p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; margin-bottom: 10px; font: normal normal normal 15px/135% verdana, arial, helvetica, sans-serif; "><font class="Apple-style-span" face="arial, helvetica, sans-serif"><span class="Apple-style-span" style="font-size: medium; "><font class="Apple-style-span" color="#000066">The more people you can tempt to click on your ad, sign up for your program, or subscribe to your newsletter — the more money you'll make.</font></span></font></p></span><br />
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    </entry>
    <entry>
        <link href="http://www.silklink.co.uk/blog/archives/6-The-Host-with-the-Most.html" rel="alternate" title="The Host with the Most" />
        <author>
            <name>SilkLink</name>
                    </author>
    
        <published>2009-01-03T20:17:50Z</published>
        <updated>2009-07-24T18:27:58Z</updated>
        <wfw:comment>http://www.silklink.co.uk/blog/wfwcomment.php?cid=6</wfw:comment>
    
        <slash:comments>1</slash:comments>
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            <category scheme="http://www.silklink.co.uk/blog/categories/5-Business" label="Business" term="Business" />
    
        <id>http://www.silklink.co.uk/blog/archives/6-guid.html</id>
        <title type="html">The Host with the Most</title>
        <content type="xhtml" xml:base="http://www.silklink.co.uk/blog/">
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                <br />
<p><span lang="EN-GB"><font color="#000066"><font class="Apple-style-span" face="arial, helvetica, sans-serif"><span class="Apple-style-span" style="font-size: medium; ">Amidst the plethora of web hosting services, how does one choose a domain hosting service that not only offers value for money, but is also dependable?</span></font></font></span></p><br />
 <br /><a href="http://www.silklink.co.uk/blog/archives/6-The-Host-with-the-Most.html#extended">Continue reading "The Host with the Most"</a>
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        </content>
        
    </entry>
    <entry>
        <link href="http://www.silklink.co.uk/blog/archives/5-How-to-fail-in-business.html" rel="alternate" title="How to fail in business?" />
        <author>
            <name>SilkLink</name>
                    </author>
    
        <published>2008-11-08T17:34:59Z</published>
        <updated>2009-12-08T14:54:30Z</updated>
        <wfw:comment>http://www.silklink.co.uk/blog/wfwcomment.php?cid=5</wfw:comment>
    
        <slash:comments>0</slash:comments>
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            <category scheme="http://www.silklink.co.uk/blog/categories/5-Business" label="Business" term="Business" />
    
        <id>http://www.silklink.co.uk/blog/archives/5-guid.html</id>
        <title type="html">How to fail in business?</title>
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                <p><span lang="EN-GB"><font><span style="font-size: medium; "><span style="color: #000287; "><font face="verdana, arial, helvetica, sans-serif">Tens of millions of people from all walks of life have considered starting their own business. Millions of people have actually done it. Hundreds of thousands of people are still in business today.</font></span></span></font></span></p> <br />
<p><span lang="EN-GB"><font><span style="font-size: medium; "><span style="color: #000287; "><font face="verdana, arial, helvetica, sans-serif">It is sad but true that many businesses fall by the wayside quite early into the venture. Yet, some make it through and prosper. Most business people don’t just open a business without giving it a great deal of thought. Clearly though, it takes more than careful thought to make it through those entry-level barriers.</font></span></span></font></span></p> <br />
<p><span lang="EN-GB"><font><span style="font-size: medium; "><span style="color: #000287; "><font face="verdana, arial, helvetica, sans-serif">There are many factors that make for longevity in business, and each factor will have its merits for a specific type of business and the characteristics of the people that run it. In contrast, most businesses tend to fail for just a handful of reasons. So, learning how to fail is a forewarning of the perils.</font></span></span></font></span></p> <br /><a href="http://www.silklink.co.uk/blog/archives/5-How-to-fail-in-business.html#extended">Continue reading "How to fail in business?"</a>
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    </entry>
    <entry>
        <link href="http://www.silklink.co.uk/blog/archives/4-What-makes-a-good-website.html" rel="alternate" title="What makes a good website?" />
        <author>
            <name>SilkLink</name>
                    </author>
    
        <published>2008-11-08T17:26:24Z</published>
        <updated>2009-07-24T18:24:13Z</updated>
        <wfw:comment>http://www.silklink.co.uk/blog/wfwcomment.php?cid=4</wfw:comment>
    
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            <category scheme="http://www.silklink.co.uk/blog/categories/3-Web-Design" label="Web Design" term="Web Design" />
    
        <id>http://www.silklink.co.uk/blog/archives/4-guid.html</id>
        <title type="html">What makes a good website?</title>
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                <br />
<p><span lang="EN-GB"><font color="#000066" size="3"><font class="Apple-style-span" face="arial, helvetica, sans-serif">You could spend years observing the internet and all of the changes that it has gone through and be forgiven for asking this seemingly simple question. There is no definitive answer, as it is a matter of personal taste, needs and views, but there are some recurring themes.</font></font></span></p><p><span lang="EN-GB"><font color="#000066" size="3"><font class="Apple-style-span" face="arial, helvetica, sans-serif">So, let's discuss some aspects of web design that appear to underpin great websites.</font></font></span></p><br />
 <br /><a href="http://www.silklink.co.uk/blog/archives/4-What-makes-a-good-website.html#extended">Continue reading "What makes a good website?"</a>
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        </content>
        
    </entry>
    <entry>
        <link href="http://www.silklink.co.uk/blog/archives/3-CSS,-Divs-and-Tables.html" rel="alternate" title="CSS, Divs and Tables" />
        <author>
            <name>SilkLink</name>
                    </author>
    
        <published>2008-07-20T16:36:30Z</published>
        <updated>2009-07-24T18:10:59Z</updated>
        <wfw:comment>http://www.silklink.co.uk/blog/wfwcomment.php?cid=3</wfw:comment>
    
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            <category scheme="http://www.silklink.co.uk/blog/categories/4-Web-Development" label="Web Development" term="Web Development" />
    
        <id>http://www.silklink.co.uk/blog/archives/3-guid.html</id>
        <title type="html">CSS, Divs and Tables</title>
        <content type="xhtml" xml:base="http://www.silklink.co.uk/blog/">
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                <br />
<p><span lang="EN-GB"><font color="#000066"><font class="Apple-style-span" face="arial, helvetica, sans-serif"><span class="Apple-style-span" style="font-size: medium; ">Look at web developer discussion forums or blogs and you might think that tables are about to be prohibited from the internet. There are such strong arguments against their use. Yet, is use of the newish and trendy CSS coding as an alternative to tables all that it is cracked up to be? Or, has it simply gone too far without considering the benefits along the way?</span></font></font></span></p><p><span lang="EN-GB"><font face="verdana,arial,helvetica,sans-serif" color="#000066" size="2">Warning: this topic is for nurds or people who can easily get anal over website mark-up!</font></span></p><br />
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